Every year every esport team launches a new edition of their jersey. In 2022 GameWard introduced a discrete pattern made of arrows circle and crosses that ressembles a game plan and review white board. In 2023, after qualifying and finishing 4th in the EUM (European Masters) GameWard decided to stop playing it safe, and really explore a bolder more “in your face” approach. The pattern now takes the brand’s coral color and is much bigger and brighter.
To bring this new design to life we created a launch video.
Within a week we developed a storyboard, created a shooting set, filmed and edited this short video to be broadcasted on your socials.
The idea was to bring the pattern to life even more and give it some edge. We spray painted a backdrop to create the set for not only our video but also for the pictures to be shown on our website, both for our jersey and our lifestyle collection.
Implication: Concept - Design - Art Direction- Set Design - Retouching
