Each year the LFL season is divided in two “splits” (a 3 months period where the top of the league can qualify for a European championship). Every new split is a great occasion to showcase a new Art Direction.

For this Spring Split 2023 we had a bolder approach at heart. Esport can be quite coded with crossed armed poses and simple player portraits. This Art Direction is inspired by Brutalism and Futurism. With floating objects we asked the players to “float” during our photoshoot in order to create these singular visuals to announce upcoming games, wins, or defeats.

This Art Direction was then taken and adapted on many different mediums, including our player’s socials.